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Figfy vs PartnerPage

A free partner directory alternative for teams ready to grow beyond listings.

PartnerPage is built for launching a partner directory. Figfy starts with a branded directory, then adds the marketplace layer for solution partner services.

Comparison based on publicly available PartnerPage information reviewed May 12, 2026.

PartnerPage

Choose a simple partner directory.

PartnerPage is a strong fit when you want a straightforward partner directory that launches quickly and lets partners keep profiles updated.

That is a real use case. Not every team wants a services marketplace on day one.

Figfy

Start with a directory. Grow into services.

Figfy is the better fit when you want to start with a branded partner directory, then grow into a marketplace for solution partner services.

The Figfy marketplace layer supports service SKUs with fixed scope, fixed price, fixed timeline, checkout, buyer context, and full data export.

Capability comparison

Directory software vs. services marketplace platform.

PartnerPage helps teams publish partner listings. Figfy helps software companies sponsor a directory and marketplace that helps customers get services done.

Capability PartnerPage Figfy
Best fit Teams that want a focused partner directory. Teams that want a directory plus a path to a services marketplace.
Free option Free plan with up to 15 partners. Free branded partner directory offer for qualifying teams.
Partner profiles Yes. Partners can update listings for approval. Yes. Partners can manage profiles, service inventory, capacity, and participation workflows.
Search and filters Yes. Yes.
Reviews Listed on PartnerPage's Growth plan. Reviews and ratings for partners and services.
Branding Customized branding listed on Growth plan. White-label branding for directory and marketplace experiences.
Custom domain Supported through subdomain or reverse proxy setup. Custom-domain launch support during directory setup.
SEO and AI discovery Supports sitemaps, canonical URLs, meta descriptions, and indexable profile pages. SEO + AGO-ready partner and service pages.
Productized services Not the core public positioning. Core capability: service SKUs with fixed scope, fixed price, and fixed timeline.
Checkout and payments Not the core public positioning. Built for service purchase flows, payment timing, promo codes, and order workflows.
Buyer context Not the core public positioning. Ingests product, CRM, purchase, and support signals to recommend relevant services.
Migration Not applicable. Free PartnerPage migration offer for qualifying B2B SaaS teams.
Data export Confirm vendor terms directly. Full export positioning for partner profiles, services, categories, reviews, marketplace content, and related records.

Sources: PartnerPage public pricing, service directory, tech directory, custom domain, iframe, and SEO documentation reviewed May 12, 2026. Always confirm final vendor capabilities during procurement.

When to choose each

The right answer depends on where your partner motion is going.

Choose PartnerPage when you want a directory only.

  • You want a directory live quickly.
  • You want partners to claim or update their own listings.
  • Your buyer journey ends with a profile view, referral, or contact request.
  • Your program is small enough for PartnerPage's free plan, or the paid directory plan fits your budget.

Choose Figfy when the directory is only the beginning.

  • You want to launch a branded partner directory for free.
  • You want to turn common partner work into productized service SKUs.
  • You want buyers to compare services by scope, price, timeline, availability, and partner fit.
  • You want full export so your ecosystem data stays yours.
The bigger difference

A directory answers who can help. A marketplace answers what happens next.

Directory-only tools can make your ecosystem look organized. Figfy is designed to turn that ecosystem into a path to value.

Directory

Who can help?

Buyers can browse trusted partners for custom work, referrals, or consultation.

Marketplace

What can they do?

Common services become services products with clear deliverables, scope, and buyer expectations.

Services path

When can it start?

Fixed scope, fixed price, and fixed timeline give buyers a concrete path from software purchase to working solution.

Moving from PartnerPage

Figfy can recreate your public PartnerPage directory for free.

For qualifying B2B SaaS teams, Figfy can migrate the approved public directory content and customer-provided review exports into a branded Figfy directory.

Share your source materials.

Provide your public directory URL and any export files, review exports, media, categories, or approved partner data.

Figfy maps the directory.

We organize partner profiles, categories, tags, links, media, and reviews into the Figfy directory structure.

Your team reviews and approves.

You check the recreated directory before launch so profiles, categories, and brand details are right.

Launch the directory, then add services.

Start with the directory. Add service SKUs, checkout, promo codes, buyer context, and integrations when you are ready.

Migration guardrail: Figfy does not scrape private data or bypass another vendor's access controls. Migration depends on customer-provided data, authorized exports, or approved public source materials.

FAQ

Questions teams ask when comparing Figfy and PartnerPage.

Is Figfy a PartnerPage alternative?

Yes, for teams that want a partner directory plus a path to a services marketplace. If all you want is a straightforward partner listing, PartnerPage may be enough. If you want buyers to move from discovery to purchased services, Figfy is built for that broader workflow.

Does PartnerPage have a free plan?

Yes. PartnerPage publicly lists a Free plan with 15 partners, custom filters, referral management, unlimited team members, and email support. Figfy should not be positioned as an answer to "PartnerPage has no free plan." The sharper difference is what happens as the directory grows.

What is the main difference between PartnerPage and Figfy?

PartnerPage is focused on partner directories. Figfy supports a partner directory, but adds a marketplace for solution partner services: service SKUs, checkout, promo codes, buyer context, partner workflows, analytics, and integrations.

Can Figfy migrate our PartnerPage directory?

For qualifying B2B SaaS teams, yes. Figfy can recreate your public PartnerPage directory and import the customer-provided review export and other approved source materials. Highly custom data cleanup, bespoke design work, private integrations, or non-standard transformations may require separate scope.

Will switching from PartnerPage hurt our SEO?

It should be handled carefully. PartnerPage's own support materials emphasize branded domains, canonical URLs, sitemaps, meta descriptions, and indexable profile pages. A migration should preserve URL strategy where possible, set redirects where needed, and verify sitemap and canonical behavior before launch.

When should we start with a free directory instead of a full marketplace?

Start with the free directory if your team wants a low-risk first step: partner profiles, search, filters, reviews, branded pages, and export. Add the marketplace layer when you are ready to turn common partner work into services products with fixed scope, fixed price, and fixed timeline.

Ready to move?

Start with a free directory. Grow into a services marketplace.

Figfy gives B2B SaaS teams a branded partner directory, then lets them expand into the marketplace layer when they are ready to help more customers get services done.